https://lorenaalbornoz.com/casestudies daily 1.0 2021-04-30 https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540184173237-JER6C0KJ59CTWCL3G0FG/Screen+Shot+2018-10-21+at+9.55.39+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540184731114-JF8KQYT34HYK1UPMCDMQ/Screen+Shot+2018-10-21+at+10.04.47+PM.png Case Studies *Green = Food Conservation related *Purple = Non-Food related organizations https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540160965369-9TBZ6Z0FKEWYVI9VVA6S/P3+donation+bin+sketch.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540266160525-4VDSHFYEJVOTOQNO5N3K/Screen+Shot+2018-10-22+at+8.39.46+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540266395557-KVAMOE2Q6U98RLKNSRMZ/artifacts_persona+2.jpg Case Studies Persona of a “Not So Socially Conscious” SF Local https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540266368320-ATQ2RSHHH6UKSHQ5NCKG/artifacts_persona+1.jpg Case Studies Persona of “Somewhat Socially Conscious” SF Local https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540266142966-Y3XID9VZLRXZQNBRY5F1/Screen+Shot+2018-10-22+at+8.39.21+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540268409679-Z7GMBPCDMQJJED7FSFWW/Screen+Shot+2018-10-22+at+9.01.09+PM.png Case Studies Screen of Personal Stats of Food Conservation Habits https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540267462946-996BNAIRMBZOS0S5X5LY/Screen+Shot+2018-10-22+at+8.59.18+PM.png Case Studies Screen of Home Page (scrollable) https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540268332416-QV6X1AIVRWZSADVQHF0S/Screen+Shot+2018-10-22+at+9.00.49+PM.png Case Studies Screen of Donation Bin Locations (Map View) https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540185275347-CSWOSDD6D6VAWM8XCOG7/IMG_0298.JPG Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540185685597-ABFNQ4JR6BFCSOUAFAVV/Screen+Shot+2018-10-21+at+10.20.37+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540187711005-OXCH4JN3GAIWFWXNBHXM/Screen+Shot+2018-10-21+at+10.53.36+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540267483968-T59GDAVJHKO0X5IY1QWN/Screen+Shot+2018-10-22+at+8.59.48+PM.png Case Studies Screen of Fridge Inventory Menu https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540254496165-JTVG6ZSWJY5DIYHYUCLL/Screen+Shot+2018-10-22+at+5.26.48+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540260310510-SLTXX65130M7Q4YZO1PZ/Screen+Shot+2018-10-22+at+4.01.09+PM.png Case Studies Link to Prototype https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540259503537-N6LZQF63O83ERHZOI1VA/Screen+Shot+2018-10-22+at+6.47.02+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540258895513-32GBM1NVY2DXKR29X31S/Offers+Analysis.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540259333063-L3YJYU6500C2EZCKRHG5/Screen+Shot+2018-10-22+at+6.46.08+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540257205775-MC5YO82STHHIZFHYNDIV/Archetypes+%282%29.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540260831236-XISIS8EHEWUQHO3SXDHZ/Screen+Shot+2018-10-22+at+7.11.16+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540257812273-8OQGKPK0DK5E21BKAT9O/Joe.+Coffee+Service+Blueprint+%283%29.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540249316410-CPFK5JYEQZ2DEHU2K876/Screen+Shot+2018-10-22+at+4.01.09+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540259597765-UF3G2D1Z7V5HGM2ADC9O/Screen+Shot+2018-10-22+at+6.52.40+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619548189701-JAEY5452K64AKM3TZCEF/SA+FEEDBACK+CHART.png Case Studies Based on interviews from 24 sales associates across Los Angeles and Houston areas. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619550662939-RQ5QHU7686J81PI3E9C0/Image+4-27-21+at+12.09+PM.jpg Case Studies Screenshot of new design for sales associates to check their progress, monthly goals, and commission earned. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1616534246817-VH4HY76KIE2Z53BF5BYD/Dolex Case Studies A customer talking to a sales associate at Dolex, one of Aura’s partners. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619549714685-6O36ZZ9W91444YAW5UPD/Screen+Shot+2021-03-28+at+3.36.25+PM.png Case Studies Photo of a sales associate helping a long line of customers at Dolex, a partner store. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619549039478-J880BMHGSVIY6RA4SAY2/Screen+Shot+2021-03-28+at+3.37.40+PM.png Case Studies Screenshot of sales associate portal used to see goals, progress, and rewards. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619549487512-6SHUP3VM86RNEWAQ7OWB/Screen+Shot+2021-03-30+at+8.44.15+PM.png Case Studies View of a customer’s loan application, highlighting poor UX that caused performance anxiety for sales associates. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619548651481-V6HJT6Y2XND81TJRHA5A/SA+Feedback+Whiteboard.jpg Case Studies Affinity map of sales associates’ feedback categorized by topic. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619551326825-8M7TB5D85KM6HY12CNEQ/SA%2BFeedback%2BWhiteboard.jpg Case Studies Photo of user research insights and analysis after compiling Sales Associates’ interviews and feedback. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619484621489-4PFOKEOVDT6DQQ3WEDZX/Self-Determination-Theory-Visual_1.png Case Studies Infographic describing self-determination theory (courtesy of University of Rochester) https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614234403309-O00W035FHR27Y89MB0OC/IMG_1699.jpg Case Studies - aura coin sketch Sketches of Aura Coin styles. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614234773515-6AYF1GKUBCRGQUIPHALX/Pig+promo+badge-01.png Case Studies - aura boost icon Final design of Aura Boost icon. Illustration help by Connor Burke. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614232840966-VWGK11XLA6VPA38DZW71/Elda+Popup.png Case Studies - elda pop-up flyer Designed with illustration artwork by Connor Burke. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614234504272-77PKJ1FX6JU4QKILYZYE/Aura+Coin+Color-01.png Case Studies - aura coin Final design of Aura Coin using Aura’s brand mascot. Illustration help by Connor Burke. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614233271842-SVTB1V79HN4AQ5W6GABI/INSTA+BRUNCH+Elda+popup+menu.png Case Studies - elda brunch menu Designed with illustration artwork by Connor Burke. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614233901670-9NZMM0Y1A0I3H6FSZ103/IMG_1698.jpg Case Studies - aura coin sketch Sketches of font styles for Aura Coins. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619760401308-SOLTK89RRIHSWHGSN425/Landing+page+on+phone.png Case Studies (From left to right) Mobile view scrolling screenshots of the partner application website’s landing page. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619760114879-K0CSZVP8HCDX9N8TQRIR/Screen+Shot+2021-04-29+at+5.34.09+PM.png Case Studies Screenshot of Sketch workspace with multiple wireframes of partner application. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619760187914-GB80PIC3OUZA2TT8HWNU/tablet+and+phone+mockups.png Case Studies Tablet and mobile devices showing the responsive design of the partner application website. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619748699321-BMZ54LQTVRL4CVEMOV1R/before+-+partner+apps.png Case Studies View of partner applications submitted to the Business Development team (contact information is blurred to protect privacy). https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619732285316-UYS037OHYEVABW7VB4O6/Screen+Shot+2021-02-24+at+10.56.11+PM.png Case Studies Screenshot of Aura’s partner store application website (mobile view). https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619761653275-OM9ZXX6M77NY0XZZF3EC/Screen+Shot+2021-02-24+at+11.47.54+PM.png Case Studies Photo of Lorena (left) conducting usability testing with a customer (right). https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619648458953-F04SIMKCBQIRW6FTFM04/Screen+Shot+2021-02-24+at+11.52.03+PM.png Case Studies Survey results to the question “What would you like to use your loan for?” https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619654437719-5ICLOQHBE8TI7BUZ85H4/Screen+Shot+2021-04-28+at+4.10.03+PM.png Case Studies User journey map of a customer applying for an Aura loan, either through retail or online, highlighting the mobile document upload experience (courtesy of Tara Chandi). https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619731674242-F0E30PJX7WX7WYZJPNXE/Gabriela+-+Online+Persona.png Case Studies #2 Persona of an online customer “Gabriela” describing their goals, needs, frustrations, and motivations. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619647898980-CMBZCKEQNHHXUHOBVGMK/financial+goals+bar+graph.png Case Studies Survey results to the question “What is one financial goal you hope to achieve in the next five years?” https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619575056487-JLLSWAND9CK78F31SJRR/Screen+Shot+2021-02-24+at+11.52.03+PM.png Case Studies Survey responses from Aura’s online customers to the question “What would you like to use your loan for?” https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619731654757-EN3I9K7BVS95CSTQYRR9/Daniel+-+Online+Persona.png Case Studies #1 Persona of an online customer “Daniel” describing their goals, needs, frustrations, and motivations. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619641488240-NTOY7Q2WEUNTL0EGTTL0/Screen+Shot+2021-04-28+at+1.23.19+PM.png Case Studies Photo of Sigue, one of Aura’s partner stores, next to Apoyo Financiero, a competitor. https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540162093260-KAFMGWT49SOC19CNOFTS/P3+donation+bin+sketch.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540177153170-5GOYDGUEN6CQ9OY0IE0O/Screen+Shot+2018-10-21+at+7.58.39+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614235245365-HCSF8LB1QWR6NP64VNTH/Elda+Popup.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614236205824-D7P6APMYNAUBG5JMLU74/Screen+Shot+2021-02-24+at+10.56.11+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614238100479-ZAABN92M10J0KGTA49IN/Screen+Shot+2021-02-24+at+11.27.56+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1614239680943-318QTEE7UPPM45DCVJ66/Screen+Shot+2021-02-24+at+11.53.18+PM.png Case Studies https://lorenaalbornoz.com/artwork daily 0.75 2021-04-30 https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619815698618-UASLXZOB86KK2K9DU0TI/degas-painting.png Artwork https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619815698618-UASLXZOB86KK2K9DU0TI/degas-painting.png Artwork https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540179796020-VYOU0WDGGBHK80GI2AYX/IMG_0751.jpeg Artwork https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540179838426-DW7QG75M4N54XCKVK42C/IMG_0748.jpeg Artwork https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1619815417725-J5HL0QTM8RKRVI05C7SH/image.jpg Artwork - Recreation of Edgar Degas' "Dancers in Blue" (1895) Final project for oil painting class (2014). https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540179871504-W8JQF9U5KPR3SKG0JYTT/IMG_0750.jpeg Artwork https://static1.squarespace.com/static/5bba8220fb22a574846e4cd8/5bcced6be79c7058b9849b08/5bcd46b84785d3d9aac90d4c/1540179640082/ Artwork https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540179902946-0G1GFQERUK02TLKG6IAX/IMG_0749.jpeg Artwork https://lorenaalbornoz.com/about daily 0.75 2022-05-24 https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/c2898dc8-087d-49e8-a9a9-89b50a5cca03/Harry-Styles-Harrys-House.png About Me - listening to… HARRY’S HOUSE HARRY STYLES https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540164555985-2SW18030W97MOS41VIFQ/book.jpg About Me - currently reading… Every Time I Find the Meaning of Life, They Change It DANIEL KLEIN https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1538958345386-XI05OYRGNAUC776OL49U/fullsizeoutput_146d.jpeg About Me https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1540164555985-2SW18030W97MOS41VIFQ/book.jpg About Me - currently reading… Every Time I Find the Meaning of Life, They Change It DANIEL KLEIN https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1538958345386-XI05OYRGNAUC776OL49U/fullsizeoutput_146d.jpeg About Me https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/c2898dc8-087d-49e8-a9a9-89b50a5cca03/Harry-Styles-Harrys-House.png About Me - listening to… HARRY’S HOUSE HARRY STYLES https://lorenaalbornoz.com/public-justice-center daily 0.75 2018-10-08 https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1539022832902-DU40QRSJ0E7C6EIAZP6Y/PJClogo.jpg Public Justice Center - Rent Court Reform How Baltimore’s unfair housing court can be reformed to better suit its residents https://images.squarespace-cdn.com/content/v1/5bba8220fb22a574846e4cd8/1539022832902-DU40QRSJ0E7C6EIAZP6Y/PJClogo.jpg Public Justice Center - Rent Court Reform How Baltimore’s unfair housing court can be reformed to better suit its residents